A tribute to design, creativity and the community that made it all possible.
The Exhibition
Founded in Miami with studios in Chicago and London, Lemon Yellow has made its mark through clean, logical design rooted in classic modernist ideals since 2005.
In April 2025, Lemon Yellow will celebrate its 20th anniversary with a special exhibition in the form of a month-long pop-up café (Yellow Lemon) on the 4th floor of the historic Moore Building in Miami Design District. This storied space, known for its architectural heritage, is home to Zaha Hadid’s stunning ‘Elastika’ sculpture, a bold statement of modern design that intertwines with the building’s history.
Back in 2005 when founders Erika and Julian first started talking about doing something together, the concept was for a design café. This exhibition is a chance to see what might have been while showcasing LY’s process by putting into practice in the creation of a café that never was — Yellow Lemon.
For inquiries, please email
yellowlemon@lemonyellow.com
Design Talks
Join us for an hour of design conversation, curiosity, and community from 7 - 8 pm throughout the month of April.
We’re hosting a rotating lineup of thinkers, makers, and creatives — all bringing fresh perspectives to the table. Casual, insightful, and open to anyone who wants to listen, learn, or chime in.
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Thursday, April 3
7:00 — 8:00 PMMike Ortiz is the owner of JoJo Tea, dedicated to reshaping how we experience tea. He believes it can be both a calming ritual and a lively alternative to coffee, encouraging everyone to find their moment with it. Over the past decade, Mike has successfully opened more than 300 accounts, partnering with restaurants, cafes, hotels, and even Virgin Voyages.
In 2016, he launched a tasting room in Miami for private tastings, classes, and sessions, furthering his mission to cultivate a thriving tea culture. In 2019, Mike won the first American Tea Master’s Cup, solidifying his commitment to authenticity in what he calls the New American Tea Culture. His vision is to create a space that centers around the "Moment of Peace" while remaining flexible enough for fun options like spiked iced tea with a scoop of frozen lemonade. Alongside running JoJo Tea, Mike hosts all-night tea parties every Saturday, where he shares his passion for tea and invites everyone to join in the exploration of this incredible beverage. -
Tuesday, April 08
7:00 — 8:00 PMPrimary (Est. 2007) is all about bringing art to life through context and research-driven curation, with a strong focus on public art. The collective thrives in the company of self-taught, working-class misfits who explore the fringes of a new Americana, sharing compelling, human-centered stories. Led by partners Books Bischof, Cristina Gonzalez, and Typoe Gran, their program dives into the raw and unexpected, celebrating border voices, bootleg culture, and intergenerational commentary. Primary aims to connect the new and unseen with broader audiences, evolving collections to spark conversation and engage with critical social themes. The team is passionate about creating a space where art speaks to everyone and invites exploration.
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Wednesday, April 9
7:00 — 8:00 PMMax Wilson Strang is an influential architect based in Sarasota, Florida, and the founding principal of Strang Design, which has offices in Miami, Sarasota, and Winter Haven. Established in 1998, his firm focuses on Regional Modernism, emphasizing designs that integrate seamlessly with Florida's subtropical climate. Strang's architecture is characterized by a thoughtful fusion of materials such as wood, concrete, glass, and metal, all aimed at enhancing the natural surroundings rather than obscuring them.
In a recent interview, Max discussed the creative chaos that defines his firm's work environment, where collaboration among architects and designers fosters innovative ideas. He believes in the benefits of working on multiple projects simultaneously, allowing for cross-pollination of concepts that lead to unique solutions tailored to individual sites.
Deeply influenced by the Sarasota School of Architecture and his childhood experiences living in a Gene Leedy-designed home, Max strives to bring a tropical inflection to modernist principles. He prioritizes passive design features that respond to climate challenges, including sea level rise. This commitment is evident in his advocacy for resilient architecture and sustainable practices, as his firm actively collaborates with municipalities on solutions to address the pressing challenges posed by climate change.
Max's work reflects a dedication to creating spaces that celebrate the beauty of Florida's environment while addressing contemporary issues. Through innovative design and a passion for regional modernism, he aims to redefine what living in Florida can mean, encouraging a deeper connection between people and their surroundings.
Johnny Laderer comes from a multidisciplinary background having worked in art, fashion, events, branding, placemaking and landscape design. Detail oriented, he is adept at visual storytelling and thrives in big picture creative development from a holistic approach. He has a BFA from Florida State University with a focus in sculpture and installation as well as interior design. Along with working at studio art practice in miami founded Algae, a clothing brand, Florida Modernism and Design and the Center for Subtropical affairs before turning to study architecture at the University of Miami. He worked as Special Projects Manager as part of the creative team at Strang Design helping to found Double Tee Arts before founding his own firm with Partner Noah Garcia : Studio Shell. -
Thursday, April 10
7:00 — 8:00 PMCoby Katz - a contemporary artist turned art connoisseur and the founder of Contemporary100, one of the fastest-growing platforms for emerging and established artists. After gaining recognition for his exhibitions, celebrity collectors, and signature painting style, Katz expanded his impact beyond creating art by building a global network that connects artists with collectors, galleries, and renowned brands. Through Contemporary100, the company is redefining how contemporary art is discovered, promoted, and experienced, making it a powerhouse in the evolving contemporary art market.
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Tuesday, April 15
7:00 — 8:00 PMJulian Cousins is the founder of LIGER'S! Superior Cookies, a Miami-based cookie company known for its fresh, daily-baked treats.
The story of LIGER'S! began during one of Julian's business trips to Kelowna, where he tasted an unforgettable cookie that set the bar high. Upon returning to Miami and discovering he couldn't find anything that compared, Julian decided to create his own. After numerous trials and taste tests, he perfected the recipe for LIGER'S! Superior Cookies.
Today, customers rave about what they call "the best cookies ever," a delicious legacy born from one unforgettable experience.
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Wednesday, April 16
7:00 — 8:00 PMGordon Young is the co-founder and editor-in-chief of The Drum, a global media platform covering marketing, media, and creativity. With a background in journalism and a passion for championing bold ideas, he’s built The Drum into a leading voice in the industry, connecting a global community of marketers through news, insights, and events.
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Wednesday, April 23
7:00 — 8:00 PMVivek Jayaram isn’t just an attorney—he’s the founder and entrepreneurial force behind Jayaram Law, where he advises creatives, brands, and businesses that challenge conventions. From resolving major IP and commercial disputes to structuring deals and navigating high-stakes negotiations, Vivek is the go-to outside general counsel for creators, cultural innovators, and forward-thinking companies across the fashion, arts + culture, tech, and commercial sectors.
Beyond his legal practice, Vivek is deeply connected to the arts and cultural community. He co-founded Sweat Records Records, a Miami-based indie label amplifying the city’s diverse voices, and teaches at the University of Miami, where he co-directs the Arts Law Track in the Entertainment, Arts, and Sports Law LL.M. Program.
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Monday, April 28
7 :00 — 8:00 PMGrela Orihuela is the Senior Vice President of Fairs at Design Miami, the leading global authority on Collectible Design. Under her leadership, the fair hosts events in Miami and Paris with plans for further global expansion.
A seasoned art fair director and event producer, Grela is the founder of 1meter50, a full-service arts consultancy, and PLACE Project Group, and co-founder of Wet Heat Project, which has produced over 50 documentary films on design culture, artists and art and design professionals. Previously, Grela held various roles within the Art Miami group, including director and curator. -
Tuesday, April 29
7:00 — 8:00 PMAmanda Season Keeley, based in Miami, Florida, is a visual artist, curator, and publisher. Her artistic endeavors delve into the intricate interplay between language, typography, and semiotics. Amanda's explorations often manifest in the form of sculptures, artist's books, and multimedia interactive installations enriched by community collaborations and audience participation. In 2014, Amanda established EXILE Books, a non-profit organization dedicated to igniting and advancing print culture within Miami, as an extension of her studio practice.
Amanda's creative contributions have been recognized through numerous prestigious grants and awards, including the John S. and James L. Knight Foundation Arts Awards, The Andy Warhol Foundation for the Visual Arts/Wavemaker Grant, the Annenberg Foundation Grant, and the New York Foundation for the Arts.
Her work has been showcased in galleries, fairs, and community spaces around the globe, reflecting her commitment to pushing boundaries and fostering meaningful artistic dialogue.
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Wednesday, April 30
7:00 — 8:00 PMLemon Yellow is an identity design studio founded in Miami with offices in Chicago and London. They're known above all else for clean, logical design that stems for a shared love of classic modernist design principles in novel applications.
Since 2005, they’ve worked with everyone from startups to established brands across a wide range of sectors including arts & culture to hotel & hospitality, while their work with some of the most iconic architecture & design projects has helped bring new meaning to the city.
